Hoʻomaka ʻo JetBlue & TOF e helu i ka waiwai o ka mālama

Hoʻomaka ʻo JetBlue, ka Ocean Foundation a me AT Kearney e helu i ka waiwai o ka mālama ʻana i nā kahakai, e hōʻike ana i ka pilina ma waena o nā kaiaola olaola a me ka loaʻa kālā.

"EcoEarnings: He mea kahakai" E hōʻailona i ka haʻawina mua e hoʻoponopono pololei i ke olakino lōʻihi o nā kahakai o ka Caribbean i ka hoʻopukapuka kālā ʻana o JetBlue ma ka ʻāpana a me ka laina lalo.

ʻO JetBlue Airways (NASDAQ: JBLU), a me The Ocean Foundation (TOF) a me AT Kearney, kahi hui kūkākūkā alakaʻi alakaʻi honua, hoʻolaha i nā hopena o kā lākou hui kūʻokoʻa a me ka noiʻi e kālele ana i ke olakino lōʻihi o nā moana a me nā kahakai o ka Caribbean. a me ka hoʻokō i ka hana i kūkulu ʻia me ka Clinton Global Initiative (CGI). ʻO kēia hui pū ʻana ka manawa mua i hoʻomaka ai kahi mokulele ʻoihana e helu i ka pono o ke ʻano ma ka Caribbean a hoʻopili ʻia i ka loaʻa kālā kikoʻī. ʻO ka hopena, "EcoEarnings: A Shore Thing," hoʻomaka e helu i ka waiwai o ka mālama ʻana e Revenue per Available Seat Mile (RASM), ke ana kumu o ka mokulele. Hiki ke ʻike ʻia ka hōʻike piha o kā lākou hana ma aneʻi.

Hoʻokumu ʻia ke aʻo ʻana ma ka ʻoiaʻiʻo ʻaʻohe mea e pōmaikaʻi mai nā kai haumia a me nā kahakai hoʻohaʻahaʻa, akā mau kēia mau pilikia ma ka Caribbean ʻoiai ke hilinaʻi nui ʻana o ka ʻāina i ka mākaʻikaʻi, e kū ana ma kēlā mau kahakai a me nā kahakai like. ʻO nā kahakai maʻemaʻe e hui pū ana me ka wai turquoise maʻemaʻe nā mea koʻikoʻi i nā koho huakaʻi huakaʻi a ʻimi ʻia e nā hōkele e hoʻokele i nā kaʻa i ko lākou mau waiwai. Inā ʻaʻole kēia mau waiwai kūlohelohe, hiki i kekahi, inā ʻaʻole nui, o nā mokupuni o ka ʻāina ke pilikia i ka ʻoihana. Hiki ke hāʻule ka makemake o ka mokulele, ka holo moana, a me ka hōkele inā loaʻa nā kahakai pōhaku, hina a haiki, a ua haumia a ʻeleʻele nā ​​wai pāpaʻu, ʻaʻohe koʻa a iʻa ʻulaʻula. "EcoEarnings: A Shore Thing" i hoʻonohonoho ʻia e helu i ka waiwai kālā o nā ʻōnaehana kūloko e mālama ai i ka Caribbean maikaʻi e like me kā mākou i ʻike ai.

Manaʻo ʻo JetBlue, The Ocean Foundation a me AT Kearney he ʻoi aku ka poʻe mākaʻikaʻi kaiaola ma mua o ka poʻe kūʻai e luʻu ana ma nā ʻākoʻa a i ʻole heʻenalu i ka wā hoʻomaha. ʻAʻole naʻe kēia hoʻohālikelike kuʻuna i ka hapa nui o nā mākaʻikaʻi i hele mai no ka ʻāina i hoʻolako ʻia e ke kaiapuni, ke kahakai kahakai. Ua wehewehe ʻo Sophia Mendelsohn, ke poʻo o ka hoʻomau ʻana o JetBlue, "Hiki iā mākou ke noʻonoʻo i nā mea kūʻai leʻaleʻa āpau e lele ana iā JetBlue i ka Caribbean a hauʻoli i kahi kahakai maʻemaʻe ma ke ʻano he kaiaola ma kekahi ʻano. E noʻonoʻo e pili ana i nā ʻōlelo o nā pākaʻi kumuhana o Orlando - ʻo kēia mau mea hoʻokipa kaulana i loaʻa i ka noi lele a me nā kumukūʻai tiketi i Orlando International Airport. Ke manaʻoʻiʻo nei mākou e ʻike ʻia nā kahakai maʻemaʻe, ʻaʻole i hoʻopau ʻia ma ke ʻano he mea hoʻokele nui no ka huakaʻi leʻaleʻa Caribbean. ʻO kēia mau waiwai koʻikoʻi ke alakaʻi nei i nā tiketi mokulele a me nā koi huakaʻi. "

I mea e hana ai i kahi hihia koʻikoʻi no ka hoʻokomo ʻana i nā "eco-factor" i loko o kahi kumu hoʻohālike i hoʻokumu ʻia, ua komo ka Ocean Foundation i ka haʻawina EcoEarnings. Ua ʻōlelo ka Pelekikena o ka Ocean Foundation ʻo Mark J. Spalding, he mea mālama i ka moana no nā makahiki he 25 a ʻoi aku, "He mea koʻikoʻi e hoʻokomo i kahi loiloi hohonu o nā kumu kaiapuni nui a mākou i manaʻoʻiʻo mau ai i ka manaʻo o kahi mākaʻikaʻi e hele i kahi huakaʻi Caribbean - ka ʻōpala ma kahakai, ka maikaʻi o ka wai, nā ʻākoʻa olakino a me nā mangroves paʻa. ʻO ko mākou manaʻolana e hoʻopili pū i nā mea, i ka nānā ʻana, i ʻike ʻia he mau mea pili - nā kahakai nani a me nā koi mākaʻikaʻi - a hoʻomohala i nā hōʻike analytical kikoʻī e pili ana i ka laina lalo o ka ʻoihana.

ʻO nā huakaʻi ma ʻAmelika Latina, ʻAmelika Hema a me ka Caribbean kahi hapakolu o ka lele ʻana o JetBlue. E like me kekahi o nā mea lawe nui loa ma ka Caribbean, lele ʻo JetBlue ma kahi o 1.8 miliona mau mākaʻikaʻi i kēlā me kēia makahiki i ka Caribbean, a loaʻa iā ia kahi māhele mākeke 35% ma ka noho noho ma Luis Munoz International Airport ma San Juan, Puerto Rico. Ke hele nei ka hapa nui o nā mea kūʻai aku ʻo JetBlue no ka mākaʻikaʻi e leʻaleʻa i ka lā, ke one, a me ka heʻenalu o ka ʻāina. ʻO ka loaʻa ʻana o kēia mau kaiaola a me nā kahakai i ka Caribbean he hopena koʻikoʻi i ke koi ʻana i nā mokulele, a no laila ʻo ko lākou helehelena a me ka maʻemaʻe e lilo i mea nui.

Ua ʻōlelo ʻo AT Kearney hoa, a me kahi mea kōkua i ka pepa keʻokeʻo, ʻo James Rushing, "Ua hauʻoli mākou i ka noi ʻana o Jet Blue a me The Ocean Foundation iā AT Kearney e komo i ka noiʻi e hāʻawi i kahi ala holoʻokoʻa a me ka nānā ʻole ʻana o ka ʻikepili. ʻOiai ua hōʻike ʻia kā mākou loiloi he pilina ma waena o nā 'eco factor' a me RASM, ke manaʻoʻiʻo nei mākou i ka wā e hiki mai ana e hōʻike ʻia ke kumu me ka ʻikepili ikaika.

Ma ke kamaʻilio ʻana i ke kumu i hoʻomaka ai ʻo JetBlue e noʻonoʻo i kēia mau nīnau ma ka mua, ua wehewehe ʻo James Hnat, ka Hope Pelekikena Nui o JetBlue, General Counsel and Government Affairs, "E ʻimi ana kēia ʻimi ʻana i ka pili ʻana o ka waiwai piha o nā kaiapuni kūlohelohe i nā kumu hoʻohālike kālā. Hoʻohana ʻo JetBlue a me nā ʻoihana lawelawe ʻē aʻe e helu i ka loaʻa kālā. ʻAʻohe pōmaikaʻi kaiāulu a ʻoihana paha ke haumia nā kahakai a me nā moana. Eia naʻe, hoʻomau kēia mau pilikia no ka mea ʻaʻole mākou akamai i ka helu ʻana i ka pilikia i nā kaiāulu a me kā mākou ʻoihana e pili ana iā lākou. ʻO kēia pepa ka hoʻāʻo mua e hoʻololi i kēlā. "

No nā kikoʻī hou aku e pili ana i ka laulima a me ka nānā ʻana, e kipa jetblue.com/green/nature a i ʻole e nānā pono i ka hōʻike ma aneʻi.

About JetBlue Hawaiian Airlines
ʻO JetBlue ʻo New York's Hometown Airline™, a he alakaʻi alakaʻi ma Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando, a me San Juan. Lawe ʻo JetBlue ma mua o 30 miliona mau mea kūʻai aku i ka makahiki i 87 mau kūlanakauhale ma US, Caribbean, a me Latin America me ka awelika o 825 mau mokulele i kēlā me kēia lā. E hoʻomaka ana ʻo Service to Cleveland i ka lā 30 ʻApelila 2015. No ka ʻike hou aku e kipa JetBlue.com.

About Ka Moana Foundation
He kahua kaiāulu kūʻokoʻa ka Ocean Foundation me kahi misionari e kākoʻo, hoʻoikaika, a hoʻolaha i kēlā mau hui i hoʻolaʻa ʻia no ka hoʻohuli ʻana i ke ʻano o ka luku ʻana i nā kaiapuni moana a puni ka honua. Hana mākou me kahi kaiāulu o nā mea hāʻawi e mālama i nā kahakai a me ke kai. Ma kēia ʻano, hoʻonui mākou i nā kumuwaiwai kālā e kākoʻo ai i ka mālama kai i mea e hoʻoikaika ai i nā kaiaola kai olakino a pōmaikaʻi i nā kaiāulu kanaka e hilinaʻi nei iā lākou. No ka 'ike hou aku, e kipa mai www.oceanfdn.org ae hahai iā mākou ma Twitter @OceanFdn a me Facebook ma facebook.com/OceanFdn.

About MA Kearney
ʻO AT Kearney kahi hui kūkākūkā alakaʻi alakaʻi honua me nā keʻena ma mua o 40 mau ʻāina. Mai ka makahiki 1926, ua hilinaʻi ʻia mākou i nā ʻōlelo aʻoaʻo i nā hui poʻokela o ka honua. ʻO AT Kearney kahi hui paʻa, kūpaʻa e kōkua i nā mea kūʻai aku e hoʻokō koke i ka hopena a me ka hoʻonui ʻana i ka pono ma kā lākou mau pilikia koʻikoʻi. No ka 'ike hou aku, e kipa www.atkearney.com.

About ʻO Clinton Global Initiative
Hoʻokumu ʻia i ka makahiki 2005 e Pelekikena Bill Clinton, ʻo Clinton Global Initiative (CGI), kahi hoʻolālā o ka Clinton Foundation, e hōʻuluʻulu i nā alakaʻi o ka honua e hana a hoʻokō i nā hopena hou i nā pilikia koʻikoʻi o ka honua. Ua hōʻuluʻulu ʻia nā hui makahiki CGI ma mua o 180 mau poʻo o ka mokuʻāina, 20 Nobel Prize laureates, a me nā haneli o nā alakaʻi alakaʻi nui, nā poʻo o nā kumu a me nā NGO, nā philanthropists nui, a me nā lālā o ka media. I kēia lā, ua hana nā lālā o ke kaiāulu CGI ma mua o 3,100 Commitments to Action, kahi i hoʻomaikaʻi ai i ke ola o ka 430 miliona mau kānaka ma mua o 180 mau ʻāina.

Hoʻākoakoa pū ʻo CGI iā CGI ʻAmelika, kahi hālāwai e pili ana i nā hoʻonā hui ʻana i ka hoʻihoʻi ʻana i ka hoʻokele waiwai ma ʻAmelika Hui Pū ʻIa, a me CGI University (CGI U), ka mea e hui pū ai i nā haumāna lae a me nā haumāna puka kula e hoʻoponopono i nā pilikia koʻikoʻi i ko lākou kaiāulu a puni ka honua. No ka 'ike hou aku, e kipa clintonglobalinitiative.org ae hahai iā mākou ma Twitter @ClintonGlobal a me Facebook ma facebook.com/clintonglobalinitiative.