At the southeast corner of Playa Viva, a sustainable boutique hotel, an all-volunteer staff, comprised of members of the local community of Juluchuca, has set up a turtle sanctuary. These are fisherman and farmers who recognized the damage being done to the local turtle population and decided to make a difference. This group took on the name “La Tortuga Viva” or “The Living Turtle” and obtained training from the Mexican Department for the Protection of Endangered Species.

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