Kupa Kwechokwadi KweBlue

NaEmily Franc, Grants uye Research Associate, uye Sarah Martin, Communications Associate, The Ocean Foundation

Paunofungidzira zororo rako unozvifungidzira wakagara pedyo nemarara kana kushambira nemarara here? Pamwe kwete… Tese tinoda fungidziro yatinoona mukushambadza kwenzvimbo dzekutandarira dzemahombekombe akachena, mvura yakachena uye matombo emakorari ane simba. JetBlue uye The Ocean Foundation vari kushanda pamwechete kubatsira kuunza chiroto ichocho pedyo zvishoma kune chokwadi.

Ngatidzikei kune bhizinesi remarara negungwa. Zvagara zvichifungidzirwa kuti nharaunda dzezvitsuwa dzinovimba nemadhora ekushanya dzine basa rekuchengetedza uye kutonga kwemarara. Asi kana vashanyi vachisiya 8 miriyoni matani emarara pagore paJamaica chete, chitsuwa chakakura seConnecticut, unoisa kupi marara? Iwe unoverenga sei mutengo wekuchengetedza mahombekombe akachena uye woiisa muurongwa hwebhizinesi? Izvi ndizvo chaizvo izvo TOF neJetBlue vakabatana pamwechete mua Clinton Global Initiative kuenzanisira, iyo chaiyo dhora kukosha kwemahombekombe akachena.
Ongororo dzakadzama dzakaitwa pasi rose, zvichisimbisa kuti vanhu vanokoshesa nyika yedu yechisikigo uye vanoda kuti ichengetedzwe uye itarisirwe. Isu tine chinangwa chekutora mari iyi yemanzwiro kune inotevera nhanho nekuratidza kuti pane humbowo hwakakodzera hwekuti mari yendege inokanganiswa nekuchena kwemahombekombe. Zvadaro, tichashanda pamwechete kugadzira hurongwa hwekusimbisa kuchengetedza kwegungwa muCaribbean nekuita kuti zvive nyore kumabhizinesi anoshanda muCaribbean kuverenga purofiti yavo kubva kune yakachena, ine hutano chiwanikwa. Chimwe chikamu cheizvi chichave kutora tsvakiridzo nekutsvaga vadyidzani veko kuti vashande zvakanangana nenyaya yekuchenesa marara emugungwa munzvimbo idzi, uye zvakanyanya kukosha maitiro ekudzivirira kuti asapinda mugungwa pakutanga. Semuyenzaniso, makambani endege nemakambani ekufambisa, anozoita purofiti yakawanda nekutumira vanhu kunochenesa mabhichi pane ane tsvina, vachakwanisa kuona purofiti mukugadzirisa dambudziko remarara, uye zvisina kunanga dambudziko remarara emugungwa kana vakaona kuti rinobatsira sei kukura. bhizinesi ravo.

Hatisi kukanganwa kuti marara emugungwa idambudziko renyika yose. Haisi kusvibisa mahombekombe edu chete asiwo inouraya mhuka dzemugungwa. Sezvo riri dambudziko repasi rose, nyika dzese dzinofanirwa kurigadzirisa. Tinotarisira kuti nekupa nyaya yakasimba yehupfumi inoratidza kukosha kwemahombekombe akachena muCaribbean kuti isu ticharamba tichiwana shamwari itsva uye nekuvandudza mamwe mazano ekurwisana nenyaya iyi pasi rose.

Izvi zvine basa kune chero indasitiri nekuti zvatiri kuita kubvisa chipingamupinyi chikuru chekubatana kwekambani ne eco-systems. Chipingamupinyi ichocho chisingaoneki kusavapo kweyero yedhora yakayerwa yakagoverwa kune mabhenefiti nemasevhisi atinowana kubva kune eco-system; muchiitiko ichi gungwa rinoshambira uye mahombekombe akachena. Nekushandura kuchengetedzwa mumutauro wezvemari, tinogona kuisa pfungwa yebhizinesi repasi rose, Return On Investment (ROI), pakusimba.

Unogona kutora matanho ikozvino kubatsira kusimudzira kuchengetedzwa kwemakungwa. Kuburikidza neJetBlue's TrueGiving chirongwa TruBlue mapoinzi anogona kuve ebhuruu zvechokwadi nekubatsira zvakananga The Ocean Foundation uye JetBlue kugadzirisa nyaya yemarara muCaribbean. Uye nekutora iyi pfupi tsvakurudzo unogona kuita basa rinoshanda mukutsvagisa kwedu uye nekubatsira kuchengetedza gungwa.

Tibatsire kushandura mafambiro emugungwa philanthropy!