I-JetBlue kunye ne-TOF Qalisa ukulinganisa ixabiso loLondolozo

I-JetBlue, i-Ocean Foundation kunye ne-AT Kearney iQala ukulinganisa ixabiso loLondolozo lwe-Shoreline, Ukugqamisa uQhagamshelwano phakathi kwe-Ecosystems Healthy Ecosystems kunye neNgeniso eyandisiweyo.

"I-EcoEarnings: Into yaseLwandle" Iphawula iSifundo sokuQala sokuNxibelelanisa ngokuthe ngqo iMpilo yexesha elide leCaribbean Shorelines ukuya kutyalo-mali lweJetBlue kwiNgingqi kunye ne-Bottom-Line.

I-JetBlue Airways (i-NASDAQ: i-JBLU), kunye ne-Ocean Foundation (TOF) kunye ne-AT Kearney, inkampani ehamba phambili yokubonisana nolawulo lwehlabathi, ibhengeze iziphumo zentsebenziswano yabo ekhethekileyo kunye nophando olugxile kwimpilo yexesha elide yeelwandle zeCaribbean kunye neelwandle, kunye nokuzibophelela kwisenzo esiphuhliswe kunye neClinton Global Initiative (CGI). Le ntsebenziswano iphawula okokuqala ukuba inkampani yeenqwelomoya iqalise ukulinganisa impilo yendalo kwiCaribbean kwaye iyinxulumanise nengeniso yemveliso ethile. Isiphumo, “EcoEarnings: A Shore Thing,” iqala ukubala ixabiso lolondolozo ngeNgeniso ngokweSitulo esiFumanayo seMile (RASM), umlinganiselo wesiseko wenkampani yenqwelomoya. Ingxelo epheleleyo ngomsebenzi wabo inokufumaneka apha.

Uphononongo lusekelwe kwinto yokuba akukho mntu uzuzayo kwiilwandle ezingcolisekileyo kunye nonxweme oluthotywayo, kodwa ezi ngxaki ziqhubekile kwi-Caribbean nangona ummandla uxhomekeke ngamandla kukhenketho, olugxile kwezo lwandle kunye nemida yonxweme. Iilwandle ezicocekileyo ezidibana namanzi acwengileyo, aluhlaza zizinto ezibalulekileyo ekukhetheni indawo abahambi kwaye zifunwa ziihotele ukuze ziqhube izithuthi kwiindawo zabo. Ngaphandle kobu butyebi bendalo ezinye, ukuba azininzi, kwiziqithi ezikuloo mmandla zinokudodobala ngokwezoqoqosho. Iinqwelomoya, ukuhamba ngenqanawa, kunye nemfuno yehotele ibinokwehla ukuba bekunokufumaneka unxweme olunamatye, olungwevu nolumxinwa kwaye namanzi ahamba nawo ebengcolisekile kwaye amdaka, engenazo iikorale okanye iintlanzi ezimibalabala. "I-EcoEarnings: I-Shore Thing" imiselwe ukulinganisa ixabiso ledola kwiinkqubo zasekuhlaleni ezigcina i-Caribbean efanelekileyo njengoko sisazi.

I-JetBlue, i-Ocean Foundation kunye ne-AT Kearney bakholelwa ukuba abakhenkethi be-eco bamele ngaphezu kwabo bathengi bantywila kwiikorali okanye ukusefa kwiholide. Olu lwahlulo lwemveli luphosa uninzi lwabakhenkethi abeza kumhlaba obonelelwa yimekobume, unxweme oluqhelekileyo lwetropikhi. USophia Mendelsohn, intloko yozinzo kwaJetBlue, ucacisile, “Sinokucinga phantse wonke umthengi wokuzonwabisa obhabha ngeJetBlue ukuya kwiCaribbean kwaye wonwabele ulwandle olucocekileyo njengomkhenkethi wendalo kwindawo ethile. Cinga ngayo ngokwemigaqo yeepaki ze-Orlando's theme parks - ezi mtsalane zidumileyo zihambelana nemfuno yenqwelomoya kunye namaxabiso amatikiti e-Orlando International Airport. Sikholelwa ukuba amalwandle acocekileyo, angonakaliswanga kufuneka amkelwe njengoyena mqhubi wohambo lokuzonwabisa lwaseCaribbean. Ezi mpahla zixabisekileyo ngokungathandabuzekiyo ziqhuba itikiti lenqwelomoya kunye nemfuno yendawo ekuyiwa kuyo.”

Ukuze wenze imeko enyanzelisayo yokufakwa kwe "eco-factors" kwimodeli yoshishino olusekiweyo, i-Ocean Foundation ithathe inxaxheba kwisifundo se-EcoEarnings. Umongameli weOcean Foundation uMark J. Spalding, umlondolozi wolwandle ngaphezu kweminyaka engama-25, wathi, “Kubalulekile ukuquka uhlalutyo olucokisekileyo lweemeko eziphambili zemekobume ebesisoloko sikholelwa ukuba zinempembelelo kwisigqibo somkhenkethi sokuya kwindawo yeCaribbean— inkunkuma elunxwemeni, umgangatho wamanzi, iingqaqa zekorale ezisempilweni kunye neemangrove ezingagungqiyo. Ithemba lethu kukudibanisa ngokweenkcukacha-manani oko, ngokujonga nje, kubonakala ngathi zizinto ezinxulumeneyo ngokucacileyo - iilwandle ezintle kunye nemfuno yokhenketho - kwaye siphuhlise ubungqina bocazululo obukhethekileyo ngokwaneleyo ukuba bube ngumsebenzi ophambili kushishino. "

Iindawo ekufikelelwa kuzo eLatin America, eMzantsi Melika nakwiCaribbean zenza isinye esithathwini sokubhabha kweJetBlue. Njengomnye wabathwali abakhulu kwiCaribbean, iJetBlue ibhabha malunga ne-1.8 yezigidi zabakhenkethi ngonyaka ukuya kwiCaribbean, kwaye ifumana i-35% yesabelo semarike ngomthamo wezihlalo kwisikhululo seenqwelomoya iLuis Munoz International eSan Juan, ePuerto Rico. Ipesenti enkulu yabathengi beJetBlue bahambela ukhenketho ukuze bajonge ilanga, isanti, kunye ne-surf yalo mmandla. Ubukho bezi zinto eziphilayo kunye nonxweme lwaseCaribbean kunempembelelo ethe ngqo kwimfuno yeenqwelomoya, kwaye ke ngoko ukubonakala kwazo kunye nokucoceka kwazo kufuneka kugxininise kakhulu.

AT Kearney iqabane, kunye nomnikelo kwiphepha elimhlophe, uJames Rushing, wathi, "Sivuyiswe kukuba i-Jet Blue kunye ne-Ocean Foundation bacele u-AT Kearney ukuba athathe inxaxheba kuphononongo ukuze anike indlela epheleleyo kunye nohlalutyo olungenamkhethe lwedatha. Nangona uhlalutyo lwethu lubonise ukuba kukho unxibelelwano phakathi 'kwezinto zendalo' kunye ne-RASM, sikholelwa ukuba kwixa elizayo i-causation iya kungqinwa ngedatha eyomeleleyo. "

Ethetha ukuba kutheni i-JetBlue yaqala ukuqwalasela le mibuzo kwindawo yokuqala, uJames Hnat, uSekela Mongameli oLawulayo weJetBlue, uMcebisi Jikelele kunye neMicimbi kaRhulumente, wachaza, "Olu hlalutyo luhlola indlela ixabiso elipheleleyo leemeko zendalo ezicocekileyo nezisebenzayo ezidityaniswe kwiimodeli zemali. I-JetBlue kunye namanye amashishini eenkonzo zisebenzisa ukubala ingeniso. Akukho luluntu okanye ishishini lixhamlayo xa iilwandle kunye neelwandle zingcolisekile. Nangona kunjalo, ezi ngxaki ziyaqhubeka ngenxa yokuba asikwazi ukulinganisa umngcipheko kuluntu kunye neshishini lethu elinxulumene nalo. Eli phepha linyathelo lokuqala lokutshintsha oku. ”

Ukufumana iinkcukacha ezithe vetshe ngentsebenziswano kunye nohlalutyo, nceda undwendwele jetblue.com/green/nature okanye jonga ingxelo ngqo apha.

malunga JetBlue Airways
IJetBlue yiNew York's Hometown Airline™, kunye nenkampani ehamba phambili eBoston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando, naseSan Juan. I-JetBlue ithwala abathengi abangaphezu kwezigidi ezingama-30 ngonyaka ukuya kwizixeko ezingama-87 e-US, eCaribbean, naseLatin America ngomndilili we-825 yeenqwelomoya zemihla ngemihla. Inkonzo eya eCleveland iya kuphehlelelwa ngoAprili 30, 2015. Ukuze ufumane inkcazelo engakumbi nceda undwendwele JetBlue.com.

malunga Isiseko soLwandle
I-Ocean Foundation sisiseko soluntu esisodwa esinomnqophiso wokuxhasa, ukomeleza, nokukhuthaza loo mibutho ezinikele ekubuyiseleni umva umkhwa wokutshatyalaliswa kokusingqongileyo kolwandle kwihlabathi jikelele. Sisebenza noluntu lwabaxhasi abakhathalele amanxweme kunye nolwandle. Ngale ndlela, sikhulisa izibonelelo zemali ezifumanekayo ukuxhasa ulondolozo lwaselwandle ukuze kukhuthazwe i-ikhosistim yolwandlekazi esempilweni kwaye kuxhamle uluntu oluxhomekeke kuzo. Ngolwazi oluthe vetshe, nceda undwendwele www.oceanfdn.org kwaye silandele kwi-Twitter @OceanFdn Kunye noFacebook ku facebook.com/OceanFdn.

malunga EKearney
I-AT Kearney yinkampani ehamba phambili yokubonisana nolawulo lwehlabathi eneofisi kumazwe angaphezu kwama-40. Ukususela ngo-1926, besingabacebisi abathenjiweyo bezona ntlangano ziphambili ehlabathini. I-AT Kearney yifemu enamaqabane, ezinikele ekuncedeni abathengi bafezekise impembelelo ekhawulezileyo kunye nenzuzo ekhulayo kweyona miba ibalulekileyo yobuthunywa. Ukuze ufumane inkcazelo engakumbi, tyelela www.atkearney.com.

malunga IClinton Global Initiative
Yasekwa ngo-2005 nguMongameli uBill Clinton, iClinton Global Initiative (CGI), inyathelo le-Clinton Foundation, ibiza iinkokeli zehlabathi ukuba zenze kwaye ziphumeze izisombululo ezitsha kwimingeni enzima yehlabathi. IiNtlanganiso zoNyaka zeCGI zihlanganise ngaphezulu kweentloko zelizwe ezili-180, abawongwa ngebhaso leNobel abangama-20, kunye namakhulukhulu ee-CEO ezikhokelayo, iintloko zeziseko kunye neeNGO, ii-philanthropists ezinkulu, kunye namalungu eendaba. Ukuza kuthi ga ngoku, amalungu oluntu lweCGI enze ngaphezu kwama-3,100 eZibophelelo zokuSebenza, eziphucule ubomi babantu abangaphezu kwezigidi ezingama-430 kumazwe angaphezu kwama-180.

I-CGI iphinda ibize i-CGI yaseMelika, intlanganiso egxile kwizisombululo zentsebenziswano zokubuyisela uqoqosho e-United States, kunye neYunivesithi yeCGI (CGI U), edibanisa kunye nabafundi be-undergraduate nabafundi abaphumelele ukujongana nemingeni ecinezelayo kwindawo yabo okanye kwihlabathi jikelele. Ukuze ufumane inkcazelo engakumbi, tyelela clintonglobalinitiative.org kwaye silandele kwi-Twitter @ClintonGlobal Kunye noFacebook ku facebook.com/clintonglobalinitiative.