I-Mijenta Tequila Ijoyina Amabutho ne-The Ocean Foundation Egqugquzela Ukugcinwa Kwasogwini

Umnikelo kaMijenta uzohlomulisa umsebenzi we-The Ocean Foundation osekela imiphakathi enganakekelwa kahle eziqhingini nasogwini

E-NEW YORK, NY [April 1, 2022] - Mijenta, i-tequila ezuze umklomelo, esimeme futhi engenazithasiselo eyenziwe ezindaweni eziphakeme zase-Jalisco, imemezela namuhla ukuthi ihlanganyela I-Ocean Foundation (TOF), okuwukuphela kwesisekelo somphakathi solwandle, esisebenzela ukuguqula inkambiso yokucekelwa phansi kwezindawo zolwandle emhlabeni jikelele. Ngaphezu kobambiswano lwakamuva lukaMijenta no Imikhomo yaseGuerrero, inhlangano eqhutshwa umphakathi esebenzela ukulondoloza i-ecosystem efanayo lapho ama-humpback whale azala khona unyaka ngamunye, ukubambisana kuqhubela phambili imizamo ye-Mijenta yokuhlakulela imikhuba ehlala isikhathi eside yokulondoloza nokubuyisela impilo kanye nokuchichima kogu nolwandle ukuze kuphile kahle iplanethi.

UMijenta ujabulile ngokunikela ngo-$5 ebhodleleni ngalinye elithengiswe ku-The Ocean Foundation ngenyanga ka-Ephreli ukuze kuhlonishwe Inyanga Yomhlaba, ngomnikelo obuncane obungu-$2,500. Imiphumela ekhulayo yokuguquka kwesimo sezulu ibangela ukulahlekelwa okuphindaphindiwe nokusabalele kubantu abasengozini kakhulu abahlala eduze nezindawo ezisogwini nezikhukhula, kodwa-ke, imvelo yasogwini enempilo isebenza njengezithiyo zamagagasi zemvelo eziphumelela kakhulu ezivikela le miphakathi. Umgomo we-Ocean Foundation ukusekela, ukuqinisa, nokukhuthaza izinhlangano ezizinikele ekubuyiseleni umkhuba wokucekelwa phansi kwezindawo zolwandle emhlabeni jikelele. Ngaphezu kwamaphrojekthi wokuxhasa ngezimali kule minyaka engamashumi amabili edlule, i-Ocean Foundation yethule izinhlelo ezimbalwa zokuvala izikhala emsebenzini wokongiwa kwemvelo, okuholela ekunikeleni ekuguqulweni kwe-asidi yolwandle, ikhabhoni eluhlaza okwesibhakabhaka, nokungcoliswa kwepulasitiki.

“Njengoba umphakathi womhlaba wonke uhlangana ndawonye eRiphabhulikhi yasePalau ngasekupheleni kwale nyanga ukudingida izibopho ezintsha eziqinile ekongiweni kolwandle - Ingqungquthela yethu yoLwandle - Igalelo likaMijenta emsebenzini we-The Ocean Foundation wokweseka imiphakathi enganakekelwa eziqhingini nasogwini lifike ngesikhathi,” kusho uMark J. Spalding, uMongameli we-The Ocean Foundation. "Indlela ye-TOF yokusebenzisana nemiphakathi yendawo mayelana noshintsho lwesikhathi eside lwe-synergistic ihambisana nezimiso ze-Mijenta zemiphakathi esimeme."

“Sikhethe ukusebenzisana ne-The Ocean Foundation njengoba ukwakhiwa komphakathi kanye nezindaba ezisimeme ziwumgogodla weThe Ocean Foundation neMijenta. Sihlanganyela ngokuzibophezela okufanayo ekulondolozeni imvelo nokufundisa ababambiqhaza ababalulekile ngezihloko ezibalulekile ezifana nokongiwa kwasolwandle nomhlaba, ukuvakasha okusimeme, kanye nokunciphisa imikhondo yekhabhoni,” kusho u-Elise Som, Umsunguli KaMijenta noMqondisi Wokusimama. "Sijabule kakhulu ngokuqhubekisela phambili ukuzibophezela kwethu ekubuyiseleni izindawo ezingasogwini nasekusekeleni izinhlangano ezingenzi nzuzo ezisebenzela ukubuyisela imvelo."

Usuku Lomhlaba ngo-Ephreli 22 kanye noSuku Lomhlaba Lwezilwandle ngoJuni 8 ziyizikhumbuzo zokuthi ukongiwa komphakathi kanye nemfundo kubalulekile ukuthatha izinyathelo zokuphulukisa iplanethi nazo zonke izilwane zayo eziphilayo kokubili esikhathini esizayo esiseduze nakude.

Ukusuka epulazini kuye ebhodleleni, iMijenta kanye nezisekelo zayo bazibophezele emikhubeni eqhubekayo kulo lonke ukukhiqizwa kanye nokuqinisekisa ukuthi inkampani isebenza ngokungathathi hlangothi kwekhabhoni. Ukusebenza nge Uzakwethu Wesimo Sezulu, i-Mijenta yayingathathi hlangothi ngokuphelele ngo-2021, isusa i-706T ye-CO2 (okulingana nokutshala izihlahla ezingu-60,000) ngeProjekthi Yokuvikela Amahlathi e-Chiapas Mexico. Zonke izingxenye zomkhiqizo zithengwa ngokuqondile e-Mexico futhi yonke into itholakala ngokuqhubekayo, kuze kufike ekuphakelweni, okwenziwe ngemfucuza ye-Agave. I-Mijenta ibheka yonke i-engeli futhi isebenzisane nabathengisi ukunciphisa udoti noma kuphi lapho bengakwazi khona - isibonelo, isebenzisa indlela yokugoqa kuneglue yebhokisi. Ngokuhambisana nemizamo kaMijenta yokuhlehlisa umthelela kwezemvelo, i-Mijenta izinikele ekusizeni ukuhlakulela imikhuba ehlala isikhathi eside yemikhiqizo nezinhlangano ezingaphezu kweyakhe.

Ukuze uthole ulwazi olwengeziwe nezibuyekezo sicela uvakashele www.mijenta-tequila.com futhi www.oceanfdn.org noma ulandele i-Mijenta Tequila ku-Instagram ku www.instagram.com/mijentatequila.

UBUCIKO

I-Mijenta ingokwemvelo futhi ayinazo izithasiselo ezifana namaphunga okwenziwa, ama-flavour, nobumnandi. I-elementi ngayinye yohambo lwe-Mijenta lokwenza i-tequila eyingqayizivele ilinganiswa ngokucophelela ukuze kwakhiwe iphalethi elinephunga elimnandi lesiginesha yomnikelo. I-Mijenta isebenzisa ngokukhethekile i-Blue Weber Agave evuthiwe ngokugcwele, eqinisekisiwe evela ezindaweni eziphakeme zase-Jalisco. Ifinyelela iphrofayili yayo yokunambitheka ehlukile ngenqubo ehamba kancane ngokucophelela nezindlela zendabuko, kusukela ekukhethweni kwama-agave kusukela ezinhlelweni ezingcono kakhulu, ukuya ekuvubeleni okucebile kwama-agave aphekwe kancane kuya ku-distillation obucayi namabhodwe anganyakazi. Ukusikeka okunembile emakhanda nasemisileni yezitshalo kusiza ukulawula amazinga okushisa futhi kubangele ukushisa kwasekuseni okupholile ezindaweni eziphakeme.

UKUNIKELA

I-Mijenta yakhelwe phezu kwesifiso sokugcina imvelo kanye nazo zonke izimangaliso ezinikezayo, ifuna ukubuyisela emuva umthelela wendawo ngezenzo ezenziwa kuzo zonke izigaba zomjikelezo wempilo. Yingakho ukusimama kusenhliziyweni yenqubo ye-Mijenta, okuhlanganisa ukuklama nokupakishwa kwayo. Zonke izingxenye ezihlobene nephepha (ilebula nebhokisi) zenziwe ngemfucuza ye-agave futhi inhlangano isekela amabhizinisi endawo nemiphakathi ngokuthenga izinto zokupakisha eMexico. Kusukela epulazini kuye kwelinye, i-Mijenta izibophezele ezenzweni ezisimeme, ukunciphisa umthelela wethu kwezemvelo, nokukhulisa ukusebenza kahle komphakathi kwamandla.

UMPHAKATHI

Umphakathi ugijima phakathi kwefilosofi ka-Mijenta, futhi sithobekile ukubambisana nabahamba phambili nabakhanya kakhulu kwabakwenzayo. I-Mijenta Foundation yadalelwa ukusekela amalungu endawo omphakathi - njengoDon José Amezola García, i-jimador yesizukulwane sesithathu, nendodana yakhe - ekuvikelweni nasekugcinweni kwamakhono abo okhokho. I-Mijenta isebenza ngokubambisana namabhizinisi endawo nemiphakathi, iphinde itshale ingxenye yenzuzo ngokuqondile, inikeze usizo lokunakekelwa kwezempilo, futhi inikeze usizo kumalungu eqembu nemindeni yawo.

AMASIKO

Ukulondoloza nokwabelana ngamagugu amasiko abantu bomlando namasiko ka-Jalisco, i-Mijenta iqoqa izinganekwane nezinsumansumane ezinamakhulu eminyaka futhi ziye zadluliselwa kusuka kubalimi kuya kuma-jimadores nezingcweti kuya kumaciko. Inganekwane ithi lapho ilanga lihlangana ngasese nenyanga, kuzalwa izitshalo ezinhle kakhulu ze-maguey. Lapho zikhula, amasimu ahlangana nesibhakabhaka futhi abe isipho esimangalisayo esintwini. Emakhulwini eminyaka, izandla ezinothando zabalimi bokhokho zazivuna ngokucophelela i-agave eyigugu futhi iyenze ibe umsebenzi wobuciko.

Imibuzo ye-PR

PURPLE
ENew York: +1 212-858-9888
Los Angeles: +1 424-284-3232
[i-imeyili ivikelwe]

Mayelana ne-Mijenta

I-Mijenta i-tequila ewine umklomelo, eqhubekayo, engenazingezo evela ezindaweni eziphakeme zase-Jalisco, enikeza isiphakamiso se-super premium esiyingqayizivele. Lo moya wadalwa iqoqo elinothando elikholelwa ekwenzeni kahle ngokwenza kahle, futhi wakhiwe i-Maestra Tequilera eseMexico u-Ana Maria Romero. Egqugquzelwa izinganekwane, u-Mijenta ugubha okuhamba phambili kwezwe, amasiko, nabantu base-Mexico, esebenzisa ngokukhethekile abantu abavuthiwe ngokugcwele, i-Blue Weber Agave eqinisekisiwe evela ezindaweni eziphakeme zase-Jalisco, isifunda esaziwa ngomhlabathi waso ocebile obomvu kanye ne-microclimate. I-Mijenta yethulwe ngoSepthemba ngenkulumo yayo yokuqala, ethi, Blanco, elandelwa yi-Reposado ngoDisemba 2020. I-Mijenta itholakala ku-inthanethi ku- shopmijenta.com futhi indawo yokubali.com kanye nabathengisi abalungile ezifundazweni ezikhethiwe.

www.mijenta-tequila.com | www.instagram.com/mijentatequila | www.facebook.com/mijentatequila

Mayelana ne-Ocean Foundation

Njengokuphela kwesisekelo somphakathi solwandle, umgomo we-Ocean Foundation 501(c)(3) uwukusekela, ukuqinisa, nokukhuthaza lezo zinhlangano ezizinikele ekubuyiseleni emuva inkambiso yokucekelwa phansi kwezindawo zolwandle emhlabeni jikelele. Igxilisa ubuchwepheshe bayo obuhlangene ezinsongweni ezivelayo ukuze kutholakale izixazululo ezisezingeni eliphezulu kanye namasu angcono okuqaliswa. I-Ocean Foundation yenza izinhlelo eziwumgogodla zokulwa nokugcwala kwe-asidi olwandle, ukuthuthukisa ukuqina okuluhlaza okwesibhakabhaka nokubhekana nokungcoliswa kwepulasitiki yasolwandle emhlabeni jikelele. Iphinde isingathe ngokwezimali amaphrojekthi angaphezu kwama-50 emazweni angama-25. 

Imininingwane yokuxhumana nabezindaba: 

Jason Donofrio, I-Ocean Foundation
P: +1 (202) 313-3178
E: [email protected]
W: www.oceanfdn.org