JetBlue & TOF sun fara ƙididdige ƙimar Kiyayewa

JetBlue, Gidauniyar Ocean Foundation da AT Kearney sun fara ƙididdige ƙimar Kiyayewar Shoreline, Haɓaka Haɗin Tsakanin Tsarin Halittar Lafiya da Ƙarfafa Kuɗi.

"EcoEarnings: Abun Gabas" Alamar Nazari na Farko don Daidaita Tsawon Lafiya na Tsawon Lokaci na Tekun Caribbean zuwa Zuba Jari na JetBlue a Yankin da Kasa-Layi

JetBlue Airways (NASDAQ: JBLU), tare da The Ocean Foundation (TOF) da AT Kearney, babban kamfanin tuntuɓar gudanarwa na duniya, sun sanar da sakamakon haɗin gwiwarsu na musamman da bincike da ke mai da hankali kan lafiyar dogon lokaci na tekuna da rairayin bakin teku na Caribbean. da alƙawarin aiwatar da ayyukan da aka haɓaka tare da Clinton Global Initiative (CGI). Wannan haɗin gwiwar shine karo na farko da kamfanin jirgin sama na kasuwanci ya fara ƙididdige jin daɗin yanayi a cikin Caribbean tare da danganta shi da takamaiman kudaden shiga na samfur. Sakamakon, "EcoEarnings: A Shore Thing," ya fara ƙididdige ƙimar kiyayewa ta hanyar Harajin Kuɗi na Gidan Wuta (RASM), ma'aunin tushe na kamfanin jirgin sama. Ana iya samun cikakken rahoton aikinsu a nan.

An yi nazari ne kan cewa babu wanda ke amfana da gurbataccen teku da kuma gurbacewar teku, amma duk da haka wadannan matsalolin suna ci gaba da wanzuwa a yankin Caribbean duk da dogaron da yankin ke da shi kan yawon bude ido, wanda ke kan wadannan rairayin bakin teku da kuma bakin teku. Tsabtace rairayin bakin teku masu haɗuwa tare da bayyanannun ruwa, ruwan turquoise sune mahimman abubuwa a cikin zaɓin wurin matafiya kuma otal-otal suna neman su don fitar da zirga-zirga zuwa kadarorin su. Idan ba tare da waɗannan dukiyar ba wasu, idan ba da yawa ba, na tsibiran da ke yankin na iya wahala ta fuskar tattalin arziki. Jirgin jirgin sama, tafiye-tafiye, da buƙatun otal zai iya raguwa idan kawai akwai rairayin bakin teku masu dutse, launin toka da kunkuntar rairayin bakin teku masu raka'a kuma ruwansu mara zurfi ya ƙazantu da duhu, babu murjani ko kifaye masu launi. "EcoEarnings: A Shore Thing" an saita don ƙididdige darajar dala na tsarin gida wanda ke adana kyakkyawan Caribbean kamar yadda muka sani.

JetBlue, The Ocean Foundation da AT Kearney sun yi imanin cewa masu yawon bude ido suna wakiltar fiye da abokan cinikin da ke nutsewa tare da murjani ko hawan igiyar ruwa lokacin hutu. Wannan rarrabuwar al'ada ta rasa yawancin 'yan yawon bude ido da ke zuwa don yanayin yanayin da muhallin ke samarwa, yanayin bakin tekun na wurare masu zafi. Sophia Mendelsohn, shugabar ci gaban JetBlue, ta bayyana cewa, “Za mu iya tunanin kusan kowane abokin ciniki na nishaɗi wanda ke tashi JetBlue zuwa Caribbean kuma yana jin daɗin bakin teku mai faɗi a matsayin ɗan yawon buɗe ido a wasu iyakoki. Yi la'akari da shi sharuddan wuraren shakatawa na Orlando - waɗannan mashahuran abubuwan jan hankali suna da mahimmanci ga buƙatar jirgin da farashin tikiti zuwa filin jirgin sama na Orlando. Mun yi imanin tsabta, rairayin bakin teku marasa lalacewa ya kamata a gane su a matsayin babban direba don tafiye-tafiye na nishaɗin Caribbean. Waɗannan kadarorin masu mahimmanci babu shakka suna haifar da tikitin jirgin sama da buƙatun wurin zuwa.”

Domin yin shari'a mai tursasawa don haɗawa da "eco-factors" a cikin tsarin masana'antu da aka kafa, The Ocean Foundation ya shiga cikin binciken EcoEarnings. Shugaban gidauniyar Ocean Foundation, Mark J. Spalding, mai kula da harkokin kiyaye teku na fiye da shekaru 25, ya bayyana cewa, “Yana da matukar muhimmanci a hada da cikakken nazari kan manyan abubuwan da suka shafi muhalli wadanda muka taba yarda suna tasiri ga shawarar mai yawon bude ido na tafiya zuwa yankin Caribbean — shara a bakin rairayin bakin teku, ingancin ruwa, lafiyayyen murjani reefs da ingantattun mangroves. Fatanmu shi ne mu haɗu a kididdigar abin da, a kallo, ya bayyana a fili abubuwan da ke da alaƙa - kyawawan rairayin bakin teku masu da buƙatun yawon shakatawa - da haɓaka shaidar tantancewa ta musamman da ta dace da matakin masana'antu. "

Wurare a Latin Amurka, Kudancin Amurka da Caribbean sun ƙunshi kashi ɗaya bisa uku na jigilar JetBlue. A matsayin daya daga cikin manyan dillalai a cikin Caribbean, JetBlue yana tashi kusan masu yawon bude ido miliyan 1.8 a kowace shekara zuwa Caribbean, kuma yana samun kaso 35% na kasuwa ta wurin zama a Filin Jirgin Sama na Luis Munoz a San Juan, Puerto Rico. Yawancin abokan cinikin JetBlue suna tafiya don yawon shakatawa don jin daɗin rana, yashi, da hawan igiyar ruwa na yankin. Kasancewar wadannan halittu da kuma bakin teku a cikin Caribbean na da tasiri kai tsaye kan bukatar jiragen sama, sabili da haka kamanninsu da tsaftar su ya kamata su zama babban abin da aka fi mayar da hankali.

Abokin AT Kearney, kuma mai ba da gudummawa ga farar takarda, James Rushing, yayi sharhi, “Mun ji daɗin cewa Jet Blue da The Ocean Foundation sun nemi AT Kearney da su shiga cikin binciken don samar da cikakkiyar hanya da kuma nazarin bayanan da ba na son rai ba. Kodayake bincikenmu ya nuna cewa akwai alaƙa tsakanin abubuwan 'eco factor' da RASM, mun yi imanin cewa a nan gaba za a tabbatar da dalilin da ƙarin bayanai masu ƙarfi. "

Da yake magana da dalilin da ya sa JetBlue ya fara yin la'akari da waɗannan tambayoyin tun da farko, James Hnat, Mataimakin Shugaban JetBlue, Babban Mai ba da shawara da Harkokin Gwamnati, ya bayyana, "Wannan bincike ya gano yadda cikakken darajar yanayin yanayi mai tsabta da aiki yana da alaƙa da tsarin kuɗi wanda ke da alaƙa. JetBlue da sauran masana'antun sabis suna amfani da su don lissafin kudaden shiga. Babu wata al'umma ko masana'antu da ke amfana lokacin da rairayin bakin teku da teku suka gurɓata. Koyaya, waɗannan matsalolin suna ci gaba saboda ba mu kware a ƙididdige haɗarin al'ummomi da kasuwancinmu da ke da alaƙa da su. Wannan takarda ita ce yunƙurin farko na canza hakan.”

Don ƙarin cikakkun bayanai kan haɗin gwiwa da bincike, da fatan za a ziyarci jetblue.com/green/nature ko duba rahoton kai tsaye a nan.

Game da JetBlue Airways
JetBlue shine Jirgin Sama na Gida na New York ™, kuma babban mai jigilar kaya a Boston, Fort Lauderdale / Hollywood, Los Angeles (Long Beach), Orlando, da San Juan. JetBlue yana ɗaukar fiye da abokan ciniki miliyan 30 a shekara zuwa birane 87 a cikin Amurka, Caribbean, da Latin Amurka tare da matsakaicin jirage 825 na yau da kullun. Sabis ga Cleveland zai ƙaddamar da Afrilu 30, 2015. Don ƙarin bayani ziyarci JetBlue.com.

Game da The Ocean Foundation
Gidauniyar Ocean Foundation tushe ce ta musamman na al'umma tare da manufa don tallafawa, ƙarfafawa, da haɓaka waɗannan ƙungiyoyin da aka sadaukar don juyar da yanayin lalata muhallin teku a duniya. Muna aiki tare da al'ummar masu ba da gudummawa waɗanda ke kula da bakin teku da teku. Ta wannan hanyar, muna haɓaka albarkatun kuɗi da ake da su don tallafawa kiyaye lafiyar ruwa don haɓaka ingantaccen yanayin yanayin teku da kuma amfanar al'ummomin ɗan adam waɗanda suka dogara da su. Don ƙarin bayani, da fatan za a ziyarci www.oceanfdn.org Kuma bi mu akan Twitter @OceanFdn da kuma Facebook a facebook.com/OceanFdn.

Game da AT Kearney
AT Kearney babban kamfani ne na tuntuɓar gudanarwa na duniya tare da ofisoshi a cikin ƙasashe sama da 40. Tun daga 1926, mun kasance amintattun masu ba da shawara ga manyan ƙungiyoyin duniya. AT Kearney kamfani ne na abokin tarayya, wanda ya himmatu don taimaka wa abokan ciniki samun tasiri nan take da haɓaka fa'ida akan batutuwa masu mahimmancin manufa. Don ƙarin bayani, ziyarci www.atkearney.com.

Game da Clinton Global Initiative
An kafa shi a cikin 2005 ta Shugaba Bill Clinton, Clinton Global Initiative (CGI), wani yunƙuri na Gidauniyar Clinton, ta kira shugabannin duniya don ƙirƙira da aiwatar da sabbin hanyoyin magance matsalolin ƙalubalen duniya. Taro na Shekara-shekara na CGI ya tattaro fiye da shugabannin kasashe 180, da wadanda suka lashe lambar yabo ta Nobel, da daruruwan manyan shugabannin kamfanoni, shugabannin gidauniyoyi da kungiyoyi masu zaman kansu, da manyan masu hannu da shuni, da ‘yan jarida. Ya zuwa yanzu, mambobin al'ummar CGI sun yi fiye da 20 Alƙawari don Aiki, waɗanda suka inganta rayuwar fiye da mutane miliyan 3,100 a fiye da kasashe 430.

CGI kuma ta kira CGI America, taron da aka mayar da hankali kan hanyoyin haɗin gwiwa don farfado da tattalin arziki a Amurka, da Jami'ar CGI (CGI U), wacce ke haɗa ɗaliban da suka kammala karatun digiri da na digiri don magance matsalolin ƙalubale a cikin al'ummarsu ko a duniya. Don ƙarin bayani, ziyarci clintonglobalinitiative.org Kuma bi mu akan Twitter @ClintonGlobal da kuma Facebook a facebook.com/clintonglobalinitiative.