Monehelo oa Mijenta o tla ruisa molemo mosebetsi oa The Ocean Foundation o ts'ehetsang lihlekehleke le lichaba tse lebopong la leoatle

NEW YORK, NY [La 1 Mmesa, 2022] - Mijenta, tequila e hapileng likhau, e tšoarellang le e se nang tlatsetso e entsoeng lihlabeng tsa Jalisco, e phatlalatsa kajeno hore e ikopanya le Ocean Foundation (TOF), e leng oona feela motheo oa sechaba oa leoatle, o sebetsang ho khutlisa mokhoa oa ho senya tikoloho ea maoatle lefatšeng ka bophara. Ho phaella tšebelisanong ea morao-rao ea Mijenta le Maruarua a Guerrero, mokhatlo o tsamaisoang ke sechaba o sebetsang ho boloka tikoloho e tšoanang moo maruarua a humpback a ikatisang selemo le selemo, tšebelisano-'moho e ntšetsa pele boiteko ba Mijenta ba ho hlaolela mekhoa e tšoarellang nako e telele ho boloka le ho tsosolosa bophelo bo botle le bongata ba mabōpo le maoatle bakeng sa boiketlo ba polanete.

Mijenta o thabetse ho fana ka $5 ho tsoa botlolong e 'ngoe le e' ngoe e rekisitsoeng ho The Ocean Foundation bakeng sa khoeli ea Mmesa ho tlotla Khoeli ea Lefatše, ka monehelo o tlase oa $2,500. Litlamorao tse ntseng li mpefala tsa phetoho ea maemo a leholimo li baka tahlehelo e phetoang khafetsa le e atileng ho batho ba tlokotsing haholo ba lulang haufi le libaka tse lebopong la leoatle le libaka tsa likhohola, leha ho le joalo, tikoloho e phetseng hantle ea mabōpo e sebetsa e le lithibelo tse matla tsa tlhaho tse sireletsang sechaba sena. Morero oa Ocean Foundation ke ho ts'ehetsa, ho matlafatsa le ho khothaletsa mekhatlo e ikemiselitseng ho khutlisa mokhoa oa ho senya tikoloho ea maoatle lefatšeng ka bophara. Ntle le merero ea lichelete lilemong tse mashome a mabeli tse fetileng, The Ocean Foundation e thakhotse matsapa a 'maloa a ho koala likheo mosebetsing oa paballo, e lebisang menehelong ea asiti ea leoatle, carbon e putsoa le tšilafalo ea polasetiki.

"Ha sechaba sa lefats'e se kopana Rephaboliking ea Palau hamorao khoeling ena ho buisana ka boitlamo bo bocha ba ho baballa maoatle - Seboka sa rona sa Leoatle - Tlatsetso ea Mijenta mosebetsing oa The Ocean Foundation e tšehetsang baahi ba lihlekehleke tse sa bolokehang le tse lebōpong la leoatle e nakong,” ho bolela Mark J. Spalding, Mopresidente oa The Ocean Foundation. "Mokhoa oa TOF oa ho sebetsa le sechaba sa lehae mabapi le phetoho ea nako e telele ea synergistic o lumellana le maikutlo a Mijenta a sechaba se tsitsitseng."

"Re khethile ho sebelisana 'moho le The Ocean Foundation kaha kaho ea sechaba le litaba tse tšoarellang e le tsona motheo oa The Ocean Foundation le Mijenta. Re arolelana boitlamo bo tšoanang ba ho baballa tikoloho le ho ruta bankakarolo ba bohlokoa ka litaba tsa bohlokoa tse kang paballo ea leoatle le naha, bohahlauli bo tšoarellang, le ho fokotsa likhase tsa khabone,” ho bolela Elise Som, Mothehi-'moho le Mothehi oa Mijenta le Motsamaisi oa Sustainability. "Re thabetse ho ntšetsa pele boitlamo ba rona ba ho khutlisetsa mabopo a leoatle le ho tšehetsa mekhatlo e sa etseng phaello e sebetsang ho nchafatsa tikoloho."

Letsatsi la Lefatše ka April 22 le Letsatsi la Lefatše la Maoatle ka June 8 ke likhopotso tsa hore paballo ea sechaba le thuto ke tsa bohlokoa ho nka mehato ea ho folisa polanete le liphoofolo tsohle tsa eona tse phelang bakeng sa bokamoso bo haufi le bo hōle.

Ho tloha polasing ho isa botlolong, Mijenta le metheo ea eona e ikemiselitse ho etsa mekhoa e tsitsitseng nakong eohle ea tlhahiso le ho netefatsa hore k'hamphani ke ts'ebetso e sa nke lehlakore ea carbon. Ho sebetsa le Molekane oa Tlelaemete, Mijenta e ne e sa nke lehlakore ka ho feletseng ka 2021, e tlosa 706T ea CO2 (ho lekana le ho lema lifate tse 60,000) ka Morero oa Tšireletso ea Meru e Chiapas Mexico. Likarolo tsohle tsa sehlahisoa li rekoa ka kotloloho ho tsoa Mexico mme ntho e ngoe le e ngoe e fumaneha ka mokhoa o tsitsitseng, ho fihlela sephutheloana, se entsoeng ka litšila tsa Agave. Mijenta e sheba lehlakoreng le leng le le leng 'me e sebetsa le barekisi ho fokotsa litšila hohle moo ba ka khonang - ka mohlala, ho sebelisa mokhoa oa ho mena ho e-na le sekhomaretsi bakeng sa lebokose. Ka kopanelo le boiteko ba Mijenta ka boeena ba ho fetola tšusumetso ea tikoloho, Mijenta e ikemiselitse ho thusa ho hlaolela mekhoa e tšoarellang nako e telele bakeng sa lihlahisoa le mekhatlo e fetang ea eona.

Ho fumana lintlha le liapdeite ka kopo etela www.mijenta-tequila.com 'me www.oceanfdn.org kapa latela Mijenta Tequila ka Instagram ho www.instagram.com/mijentatequila.


Craft

Mijenta ke ea tlhaho 'me ha e na lintho tse ling tse kang monko oa maiketsetso, tatso le monate. Karolo e 'ngoe le e' ngoe ea leeto la Mijenta la ho etsa tequila e ikhethang e hlophisitsoe ka hloko ho etsa pente e nkhang hamonate ea nyehelo. Mijenta e sebelisa feela Blue Weber Agave e phethehileng ka botlalo, e netefalitsoeng ho tsoa lihlabeng tsa Jalisco. E fihlella tatso ea eona e ikhethang ka mokhoa o liehang haholo le mekhoa ea setso, ho tloha ho khetho ea li-agave ho tloha libakeng tse ntle ka ho fetisisa, ho isa ho belisoa ho monate ha li-agave tse butsoitseng tse butsoitseng ho ea ho li-distillation tse bonolo le lipitsa tsa lipitsa. Ho khaola ho nepahetseng lihloohong le mehatleng ea limela ho thusa ho laola mocheso le ho ikarabella bakeng sa hoseng ho pholileng libakeng tse phahameng.

TS'IBELETSO

Mijenta e hahiloe holim'a takatso ea ho boloka tlhaho le limakatso tsohle tseo e fanang ka tsona, e batla ho khutlisa tšusumetso ea tikoloho ka liketso tse etsoang likarolong tsohle tsa potoloho ea bophelo. Ke ka lebaka leo ts'ebetso e tsitsitseng e leng khubu ea ts'ebetso ea Mijenta, ho kenyelletsa le moralo oa eona le ho paka. Likarolo tsohle tse amanang le pampiri (leibole le lebokose) li entsoe ka litšila tsa agave mme mokhatlo o ts'ehetsa likhoebo tsa lehae ka mafolofolo le sechaba ka ho reka lintho tsa ho paka Mexico. Ho tloha polasing ho isa botlolong, Mijenta e ikemiselitse ho sebetsa ka mokhoa o tsitsitseng, ho fokotsa tšusumetso ea rona ea tikoloho, le ho ntlafatsa ts'ebeliso e ntle ea matla sechabeng.

Community

Sechaba se nka karolo bohareng ba filosofi ea Mijenta, 'me re ikokobelitse ho sebelisana le ba bang ba hloahloa le ba bohlale ho seo ba se etsang. Mijenta Foundation e bōpiloe ho tšehetsa litho tsa sebaka sa sechaba - tse kang Don José Amezola García, jimador oa moloko oa boraro, le mora oa hae - ho sireletsa le ho boloka tsebo ea baholo-holo ba bona. Mijenta e sebelisana 'moho le likhoebo tsa lehae le sechaba, ho tsetela hape karolo ea phaello ka kotloloho, ho fana ka thuso ea tlhokomelo ea bophelo, le ho fana ka thuso ho litho tsa sehlopha le malapa a bona.

KETSAHALO

Ho boloka le ho arolelana lefa la setso la batho ba nalane le litloaelo tsa Jalisco, Mijenta e bokella litšōmo le litšōmo tsa makholo a lilemo 'me li fetisitsoe ho tloha ho lihoai ho ea ho li-jimadores le litsebi tsa mesebetsi ea matsoho ho ea ho baetsi ba litšoantšo. Tšōmo e re ha letsatsi le kopana le khoeli ka sekhukhu, ho hlaha limela tse ntle ka ho fetisisa tsa maguey. Ha li ntse li hōla, masimo a kopana le leholimo 'me a fetoha mpho e makatsang ho moloko oa batho. Ka makholo a lilemo, matsoho a lerato a lihoai tsa baholo-holo a ile a kotula sefate sa agave sa bohlokoa ka hloko ’me a se fetola mosebetsi o tsoileng matsoho.


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Mabapi le Mijenta

Mijenta ke tequila e hapileng likhau, e tšoarellang, e se nang litlatsetso e tsoang lihlabeng tsa Jalisco, e fanang ka tlhahiso e ikhethang ea boleng bo holimo. Moea o entsoe ke sehlopha se chesehang se lumelang ho etsa hantle ka ho etsa se nepahetseng, 'me se entsoe ke Maestra Tequilera ea Mexico Ana Maria Romero. E susumetsoa ke litšōmo, Mijenta e keteka libaka tse ntle ka ho fetisisa tsa naha, setso le batho ba Mexico, a sebelisa Blue Weber Agave e phethehileng ka botlalo, e netefalitsoeng ho tsoa lihlabeng tsa Jalisco, e leng sebaka se tsebahalang ka mobu o mofubelu o nonneng le boemo ba leholimo bo botle. Mijenta e qalile ka Loetse ka polelo ea eona ea pele, Blanco, e lateloe ke Reposado ka Tšitoe 2020. Mijenta e fumaneha inthaneteng ho shopmijenta.com 'me bolokabarbar.com le ho barekisi ba khabane linaheng tse khethiloeng.

www.mijenta-tequila.com | www.instagram.com/mijentatequila | www.facebook.com/mijentatequila

Mabapi le The Ocean Foundation

E le oona feela motheo oa sechaba oa leoatle, morero oa 501(c)(3) oa The Ocean Foundation ke ho tšehetsa, ho matlafatsa, le ho khothaletsa mekhatlo e ikemiselitseng ho khutlisa mokhoa oa ho senya tikoloho ea maoatle lefatšeng ka bophara. E tsepamisitse maikutlo boitsebelong ba eona bo kopaneng mabapi le litšokelo tse hlahang molemong oa ho hlahisa litharollo tsa maemo a holimo le maano a betere a ho kengoa tšebetsong. Ocean Foundation e etsa matsapa a mantlha a mananeo a ho loants'a asiti ea maoatle, ho nts'etsapele matla a boputsoa le ho rarolla tšilafalo ea polasetiki ea leoatleng. E boetse e tšoara merero e fetang 50 linaheng tse 25 ka lichelete. 

Tlhahisoleseling ea Media: 

Jason Donofrio, The Ocean Foundation
P: +1 (202) 313-3178
E: [email protected]
W: www.oceanfdn.org