4th Annual
Ocean Acidification
Day of Action 

Press & Social Media Toolkit


Help us spread the word about the importance of taking action to address ocean acidification and its effects on our big blue wilderness. The below toolkit features key messages, social media post examples, and media resources for the 4th Annual Ocean Acidification Day of Action on 8 January 2022.

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Social Media Strapline

The Ocean Foundation and its partners around the world are taking collective action to address the catastrophic effects of ocean acidification.

Hashtags/Accounts


#OADayOfAction
#OceanAcidification
#SDG14

The Ocean Foundation

Social Schedule

Please share the week of January 3-7, 2021, and throughout the day of January 8, 2021

Twitter Posts:

Images included in Google Drive “Graphics” folder.

What is Ocean Acidification? (post during Jan 3-7)
CO2 dissolves into the ocean, altering its chemical makeup faster than ever in history. As a result, seawater today is 30% more acidic than it was 200 years ago. On #OADayofAction, join us & @oceanfdn, and learn more about the issue of #OceanAcidification. bit.ly/342Kewh

Food Security (post during Jan 3-7)
#OceanAcidification inhibits shellfish and coral from building their shells and skeletons, causing mass mortality in shellfish hatcheries. With @oceanfdn, we help farmers adapt and gain resilience. #OADayofAction #OceanScience #ClimateSolutions bit.ly/342Kewh

Capacity Building and OA Monitoring (post during Jan 3-7)
We belong to a global community of 200+ scientists and stakeholders dedicated to understanding #OceanAcidification. @oceanfdn has helped over 35 countries start monitoring it! Together, we gain resilience. #OADayofAction #SDG14 bit.ly/342Kewh

Policy (post during Jan 3-7)
We can’t tackle #OceanAcidification without an effective #policy. @oceanfdn’s Guidebook for Policymakers provides examples of adaptation to existing #legislation and to aid in drafting a new law. Check it out ⬇️ #OADayofAction #SDG14 https://bit.ly/3gBcdIA

OA Day of Action! (Post on January 8!)
The current pH level of the ocean is 8.1. Hence today, on 8 January, we hold our 4th #OADayofAction. @oceanfdn and our global network remain committed as ever to fighting #OceanAcidification and finding solutions to this crisis. https://ocean-acidification.org/


Facebook/LinkedIn Posts:

Where you see [The Ocean Foundation], please tag us/use our handle. You can also post all graphics as a multi-photo post. Please feel free to add emojis where appropriate.

What is Ocean Acidification? (post during Jan 3-7)
The ocean absorbs the excess CO2 released into the atmosphere, altering its chemical makeup. As we release more CO2, ocean acidification is also rising at an unprecedented rate. This translates to the loss of coral reefs, risking the coastal tourism industry, food security, and the livelihood of over 500 million people.

We are proud to join [The Ocean Foundation] in a global effort to monitor ocean acidification and mitigate its effects. 8th of January or “8.1” reminds us of the current pH level of the ocean. On this 4th #OADayOfAction, we call on others to join our international collaboration to implement policy and tools related to fighting ocean acidification.

Join us Live on Facebook/LinkedIn on January 8 at 1 pm EST / 10 am PST for a special event featuring a premiere of our short video on #OceanAcidification.

Read more about this initiative at oceanfdn.org/initiatives/ocean-acidification/

Suggested hashtags: #OceanAcidification #ClimateChange #ClimateSolutions #OceanScience #Ocean #OceanConservation #MarineConservation #MarineScience #SDG14 #ClimateResilience #ScienceMatters

Food Security (post during Jan 3-7)
Since the Industrial Revolution, the ocean has become 30% more acidic, and it continues to acidify at an unprecedented rate. Shellfish farmers have been one of many groups to sound alarm bells, as #OceanAcidification inhibits the ability of shellfish to make their shells – resulting in mass mortality.

We are part of [The Ocean Foundation]’s global effort to monitor changing ocean chemistry to influence adaptation and mitigation policy. By helping groups like shellfish farmers, we will help our communities be resilient to the effects of ocean acidification and avoid costing the global economy $100 trillion/year by 2100.

Join us Live on Facebook/LinkedIn this #OADayOfAction on January 8 at 1 pm EST / 10 am PST for a special event featuring a premiere of our short video on #OceanAcidification.

Read more about this initiative at oceanfdn.org/initiatives/ocean-acidification/

Suggested hashtags: #OceanAcidification #Shellfish #Seafood #Oysters #Mussels #Farmers #ClimateChange #ClimateSolutions #OceanScience #Ocean #OceanConservation #MarineConservation #MarineScience #SDG14 #ClimateResilience

Capacity Building and OA Monitoring (post during Jan 3-7)
Nature doesn’t discriminate. Whether we live near the ocean or far away from it, we all enjoy its benefits or suffer the consequences when disrupted. For example, as the ocean continues to absorb excess CO2 from our atmosphere, it will speed up ocean acidification. It is our collective responsibility to understand what the ocean’s changing chemistry means so we can act accordingly, making sure our shorelines are resilient to its effects.

With [The Ocean Foundation], we are proud to take this action as part of a global network of more than 200 scientists, policymakers, and seafood stakeholders from 35 countries. With trained scientists and well-equipped laboratories, we are able to monitor and also mitigate the effects of #OceanAcidification.

Join us Live on Facebook/LinkedIn this #OADayOfAction on January 8 at 1 pm EST / 10 am PST for a special event featuring a premiere of our short video on #OceanAcidification.

Read more about this initiative at oceanfdn.org/initiatives/ocean-acidification/  

More suggested hashtags: #OceanAcidification #ClimateChange #ClimateSolutions #OceanScience #Ocean #OceanConservation #MarineConservation #MarineScience #SDG14 #ClimateResilience

Policy (post during Jan 3-7)
We can’t fight ocean acidification without effective policy and solid international commitments. Although #OceanAcidification is a global issue with no boundaries, it needs to be addressed locally.

We join [The Ocean Foundation]’s goal for every country to have a national ocean acidification monitoring and mitigation strategy driven by local experts to address local needs. We are very proud of our commitment to helping coordinate regional and international action so that the necessary governance and financial frameworks are in place and ready to address this global challenge.

The Ocean Foundation put together a policy guidebook helping legislators better understand the issue and invite them to join our international network. Request it here: oceanfdn.org/oa-guidebook/

More suggested hashtags: #OceanAcidification #ClimateChange #ClimateSolutions #OceanScience #Ocean #OceanConservation #MarineConservation #MarineScience #SDG14 #ClimateResilience #ClimatePolicy #OceanPolicy

OA Day of Action! (Post on January 8!)
Today, we applaud all those who are meeting their commitments to understanding and mitigating the effects of ocean acidification.

8th of January or “8.1” reminds us of the current pH level of the ocean. On this 4th #OADayOfAction, our global network through [The Ocean Foundation] remains committed as ever to finding solutions to this crisis. We join scientists, NGOs, policymakers, and stakeholders to showcase our efforts to fight #OceanAcidification, and inspire others to do the same.

Join us Live on Facebook/LinkedIn on January 8 at 1 pm EST / 10 am PST for a special event featuring a premiere of our short video on #OceanAcdification.

Read more about OA Day of Action, and what you can do: https://ocean-acidification.org/

More suggested hashtags: #OceanAcidification #ShellFish #Seafood #Oysters #Mussels #Farmers #ClimateChange #ClimateSolutions #OceanScience #Ocean #OceanConservation #MarineConservation #MarineScience #SDG14 #ClimateResilience


Instagram Post and Stories:

Please share the graphics as a carousel post, in the same order as below. Feel free to add emojis where appropriate.

Since the Industrial Revolution, the ocean has become 30% more acidic. And it continues to acidify at an unprecedented rate. The more CO2 we release into the atmosphere, the more gets absorbed into the ocean. This makes the ocean even more acidic, literally threatening life on Earth. 

Previous mass extinctions are correlated in the geologic record with increased ocean acidification (OA). There is a serious concern among the scientific community that ocean acidification could disrupt fisheries that support livelihoods and food security, and that biodiversity will likely decline significantly in the ocean.

As TOF OA program officer, Alexis Valauri-Orton says, the first step to doing something about ocean acidification [is] to improve monitoring in vulnerable communities. This is why The Ocean Foundation has so far trained more than 300 scientists, policy-makers, and seafood stakeholders from more than 35 countries on how to monitor, understand, and respond to ocean acidification. TOF also helped design a kit of equipment capable of measuring ocean chemistry at less than 1/10th the price of previous systems, called GOA-ON (Global Ocean Acidification Observing Network) In a Box.

With @theoceanfoundation, we’re proud to be part of a global community devoted to monitor changing ocean chemistry to influence adaptation and mitigation policy. The 8th of January or “8.1” reminds us of the current pH level of the ocean. On this 4th #OADayOfAction, our global network remains committed as ever to finding solutions to this crisis. 

More suggested hashtags: #OceanAcidification #Shellfish #ClimateChange #ClimateSolutions #OceanScience #Ocean #OceanConservation #MarineConservation #MarineScience #SDG14 #ClimateResilience

Press/Contacts

Press Release

NOTE: Press Release is embargoed until 5 a.m. EST / 2 a.m. PST on 8 January 2021
View Press Release

One Pager

Please feel free to disseminate our one-pager on ocean acidification along with the press release.
View One Pager

PRESS CONTACT

Jason Donofrio 
External Relations Officer 
[email protected]
202-318-3178

Social MEDIA Contact

Eva Lukonits
Social Media Associate
[email protected]